I'm

Daniel —
Alexander

UX/UI Expertise

Business Analyst

Product Design

Branding

Collaborative Team Player

With 5 years experience, I fuse business, product, and UX design to deliver impactful digital experiencesdriving growth and transformation in finance and beyond.

Highlighted Projects

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wondr by BNI

Reify Screen
Reify Screen

Other project are currently warming up for more—stay tuned.

My Journey - About

I’m Daniel Alexander—a strategic, impact-driven professional with over 5 years of experience driving digital transformation and business growth, particularly within the banking and technology sectors. My career has evolved from UX design into a broader focus on product strategy, business analysis, and cross-functional leadership. I thrive on delivering meaningful outcomes—whether through transforming user experiences, shaping product vision, or guiding teams toward measurable results. With hands-on experience leading one of Indonesia’s largest digital banking projects, I bring versatile expertise that spans product management, business consulting, UX strategy, and agile execution—all with a commitment to delivering real, lasting impact.

Experience

My background includes successfully launching and scaling one of Indonesia's largest state-owned banking apps, driving significant user adoption and contributing to business transformation.

PT Bank Negara Indonesia

Human-Centered Design (building wondr by BNI)

2023 - Now

PT Bank Negara Indonesia

Assistant Manager - Digital Channel for Product and Feature Development

2021 - 2022

PT Bank Negara Indonesia

General Banking and Relationship Manager

2020 - 2021

PwC Indonesia

Human Capital Transformation

2020

Core Competencies

I am dedicated to expanding my knowledge and expertise in my field. Throughout my career, I've acquired various skills, which I continue to perfect.

Digital Design Advisor

Crafting visually appealing and user-friendly interfaces that create intuitive and seamless experiences.

Business Analyst

Turning data and insights into smart, actionable strategies that drive business success

UX and Product Strategy

Crafting user-centered products through strategic insight and seamless design to deliver exceptional experiences and business growth.

Product Management

Bridging data, strategy, and user insights to build impactful products that drive business success.

Daniel Alexander