I'm
Daniel —
Alexander
UX/UI Expertise
Business Analyst
Product Design
Branding
Collaborative Team Player
With 5 years experience, I fuse business, product, and UX design to deliver impactful digital experiences—driving growth and transformation in finance and beyond.
Highlighted Projects
Scroll ↓




Other project are currently warming up for more—stay tuned.
My Journey - About
I’m Daniel Alexander—a strategic, impact-driven professional with over 5 years of experience driving digital transformation and business growth, particularly within the banking and technology sectors. My career has evolved from UX design into a broader focus on product strategy, business analysis, and cross-functional leadership. I thrive on delivering meaningful outcomes—whether through transforming user experiences, shaping product vision, or guiding teams toward measurable results. With hands-on experience leading one of Indonesia’s largest digital banking projects, I bring versatile expertise that spans product management, business consulting, UX strategy, and agile execution—all with a commitment to delivering real, lasting impact.

Experience
My background includes successfully launching and scaling one of Indonesia's largest state-owned banking apps, driving significant user adoption and contributing to business transformation.
PT Bank Negara Indonesia
Human-Centered Design (building wondr by BNI)
2023 - Now
PT Bank Negara Indonesia
Assistant Manager - Digital Channel for Product and Feature Development
2021 - 2022
PT Bank Negara Indonesia
General Banking and Relationship Manager
2020 - 2021
PwC Indonesia
Human Capital Transformation
2020
Core Competencies
I am dedicated to expanding my knowledge and expertise in my field. Throughout my career, I've acquired various skills, which I continue to perfect.
Digital Design Advisor
Crafting visually appealing and user-friendly interfaces that create intuitive and seamless experiences.
Business Analyst
Turning data and insights into smart, actionable strategies that drive business success
UX and Product Strategy
Crafting user-centered products through strategic insight and seamless design to deliver exceptional experiences and business growth.
Product Management
Bridging data, strategy, and user insights to build impactful products that drive business success.
Daniel Alexander